Rosebud Hotel – new look
Promoting to Rosebud the new “local” hotel and achieving results.
Campaign objectives – (1) Promoting the hotel’s new image and (2) Increase foot traffic. The aim was to promote Rosebud to the locals, bringing back the “traditional” hotel as a friendly and warm placed to socialise. over 15,000 DL brochures were distributed within the surrounding suburbs. The campaign was highly successful and generated well above the expected response rate.