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Dominion Hotel Group


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Develop brand guidelines to reduce cost.

Zebra Direction was engaged by the Dominion Hotel Group to develop a consistent brand identity across the group’s hotels. Our objective was to create modern city style image whilst promoting their aim – to provide the communities in which they operate a recognisable difference in quality and choice in a welcoming, local hotel environment.

Our task was develop a constant brand communication platform, reduce the overall cost of collateral used throughout the network whilst maintaining the new brand identity across all venues.