AGL Smarter Living 2014 winter catalogue
AGL Smarter Living catalogue campaign.
Zebra Direction was integral in developing AGL Smarter Living stores first comprehensive nationwide catalogue and supporting campaign. Zebra Direction developed the overall creative theme, bespoke state catalogues, targeted direct mail and eDM campaigns, trade lottery promotion, partner eDMs, in-store collateral and digital support. In addition, Zebra Direction managed third party suppliers and providers’ ensuring all activity was completed on time and accurately. This campaign helped position AGL Smarter Living Stores in the heating and hot water retail and service market, growing revenue throughout a particularly mild winter.