Zebra Direction was commissioned to develop and help launch Dora the Explorer kids cheese range from Devondale. Part of the launch required the development of a kids activity book together with an interactive micro site. We needed to engage kids with the product and the brand, the development of a kids activity book created that connection. The campaign, exclusive to a chain of supermarket, was successful and over 30,000 kids activity books where given away with the product and over 2,500 registrations were obtained.
“Kids Zone” micro site allowed Devondale to expand it’s range of kids products.