New Energy ‘Home Energy Check Up’
Home Energy Check Up helps customers understand their current energy use, and how to find efficiencies within the home, assists AGL on delivering commitment to sustainability and customer cost savings. Zebra Direction developed, letter box drops, eDM campaigns and website landing pages in the endeavour to maximise the numbers of customers booking this valuable service. In addition, we developed a ‘gift card’ that could be used by itself or as a mailer, that AGL utilised as a value-add or gift with purchase through the Smarter Living Store retail outlets and online store to grow heating, cooling and hot water system sales.
To support the campaign development and future activity, Zebra Direction undertook a comprehensive photoshoot utilising AGL staff pictured on location going through the process of having a Home Energy Check up.