Hot Auction Promotion
Integrated promotion aimed at increase venue traffic and revenue. Customers automatically receive 100 Auction Dollars for every $20.00 spent within the venue. The promotion is promoted via the following channels
- Direct Mail
- POS material (banners, posters and table talkers)
- Digital signage throughout the venue
This is an annual event for Box Hill RSL and each year the level of response and revenue achieved exceeds our expectations.