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The Florey – Make Magic Happen Campaign

The Make Magic Happen campaign was developed to acquire more donors and build more interest in The Florey Institute and it’s research. The target demographic was female Victorians aged 40+. The campaign reached out to prospective targets via a personalised direct mailer and also a web/mobile site. The site allows visitors to sign up for electronic newsletters and/or donate.

Campaign Elements:

  • Direct Mailer
  • Web Site
  • Mobile Site
  • Electronic Direct Marketing


Make Magic Happen Website