HELLA Australia Brand Imagery Providing automotive parts for a vast range of vehicles presented a challenge when it came to brand imagery. If a real vehicle was shown it would have to be a top of the line model, using HELLA and associated parts. It would also face licensing approvals, would have to be updated [...]Continue reading
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Heritage Seeds - Partners for Pasture Highlighting the expertise within Heritage Seeds while engaging with resellers and the producers who use Heritage Seeds products. The ‘Partners for Pasture’ advice videos feature Heritage Seeds experts Emma McDonald and Damien Adcock, as they share information with farmers on how to best maximise pasture production and produce home-grown [...]Continue reading
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Answers start with a question #ANSWERSFORBRAINDISEASE The Florey Institute of Neuroscience and Mental Health approached Zebra Direction to produce a campaign that would raise the profile of the Florey amongst younger generations. The challenge was to communicate the importance of research in an industry where immediate results are not always shown yet may have far [...]Continue reading
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'Meet the Super Family' Zebra Direction joined the TelstraSuper family to launch their Personal Plus program, making it easier for family members to join and enjoy the benefits of TelstraSuper. Focusing on the Telstra employee family trail, the campaign produced raises awareness of family member eligibility while exploring the benefits of the fund.
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NOVA R - Light it HELLA Australia shone the torch on Zebra Direction to launch the HELLA NOVA R as a flagship product in their lamp and inspection LED light range. Focusing on the lamps versatility, the campaign produced opened the roller door on tens of major car repair and servicing workshops, while leaving room [...]Continue reading
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