HELLA Australia Brand Imagery Providing automotive parts for a vast range of vehicles presented a challenge when it came to brand imagery. If a real vehicle was shown it would have to be a top of the line model, using HELLA and associated parts. It would also face licensing approvals, would have to be updated [...]Continue reading
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NOVA R - Light it HELLA Australia shone the torch on Zebra Direction to launch the HELLA NOVA R as a flagship product in their lamp and inspection LED light range. Focusing on the lamps versatility, the campaign produced opened the roller door on tens of major car repair and servicing workshops, while leaving room [...]Continue reading
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