HELLA Australia Brand Imagery Providing automotive parts for a vast range of vehicles presented a challenge when it came to brand imagery. If a real vehicle was shown it would have to be a top of the line model, using HELLA and associated parts. It would also face licensing approvals, would have to be updated [...]Continue reading
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Castlegate James Re-brand Castlegate James is transitioning from an agricultural stock feed producer to a process solution provider. They are industry leading in refining consumer grade excess from the food industry, creating ‘co-products’ with versatile applications over a broad range of industries. Zebra Direction and Castlegate James worked together to develop the brand positioning, placing [...]Continue reading
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VIX Verify brand development VIX Verify were in the process of transitioning to their new brand and required a detailed brand guidelines to ensure consistency across all applications. The document we prepared outlined logo use, colour breakdowns and combinations, advertising and publication layouts, iconography and infographic design.
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