BMS Telecorp – 2015 FIA Fundraising Conference event support
BMS Telecorp committed to testing the benefits of supporting specific purpose conferences in achieving effective lead generation and company capability communication. To maximise the impact of this event, Zebra Direction developed a specific purpose brochure, professional and striking display material all supported with a trade promotion incentive to encourage completion of a needs questionnaire (to assist define lead value). To further generate interest and awareness, a popcorn machine was branded, and free popcorn in branded popcorn boxes was provided to all attendees – the aroma generating interest in the room and the cups telling everyone where they could go to get their popcorn. Zebra Direction managed all content, development and sourcing for BMS.