Tactical solar lead campaign

To maximise leads over the final weeks of the financial year, Zebra Direction was briefed to develop a traditional, hard hitting get the phone ringing campaign. This was to focus on QLD and SA and AGL staff. Time was short and the pressure was on. From verbal brief we developed campaign concept creative for press & letter box drop within six hours of brief.

All campaign material, including additional staff pieces (print and digital) and web banners were completed within 30hrs of brief to go through the legal and approval process. It was in market within five days of brief. Lead volume generated for the period was over 100% up of recent average.