Heritage Seeds is in the process of rebranding to Barenbrug - the name of the parent company that has owned them for nearly 30yrs. Zebra Direction has been integral throughout the process. From the development of the rebrand strategy, now into execution. This Northern Australia rebrand TVC has gone to air in QLD and NSW. Creative concept developed, written, produced and shot on location by Zebra Direction, this TVC and a number of other geographically targeted versions, form part of a multi-channel brand campaign that will be progressively distributed across the next six months.