Menu
AFS Logistics is Australia’s fastest growing logistic management business, supporting over 80 leading brands across multiple categories. With best-in-class carrier partnerships, and leading-edge technology, their customers can experience the most professional and hassle-free service.
To ensure that their online real-estate matched this promise, ASF enlisted Zebra Direction to update their website to better reflect their future focus.
Logistics is the life blood of industry, and we decided to show how AFS is leading the way. Visually, we made the website as fluid as possible, without becoming too crowded, to make it look like its own autonomous entity.
Speed-up timelapsed footage was contrasted with a simple brand window device and sleek colour pallet. It demonstrated how AFS provided the clarity to the chaotic nature of logistics.
The result was a functional tool that could be easy navigated by customers, while also serving a a key brand tool depicting the energy of AFS.
